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	<title>HDR-VFX Production News</title>
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	<link>http://blog.hdrvfx.com</link>
	<description>Things we&#039;re interested in, what we&#039;re working on, or thinking about.</description>
	<lastBuildDate>Fri, 10 Sep 2010 05:20:26 +0000</lastBuildDate>
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		<title>HDR Video A Reality</title>
		<link>http://blog.hdrvfx.com/?p=221</link>
		<comments>http://blog.hdrvfx.com/?p=221#comments</comments>
		<pubDate>Fri, 10 Sep 2010 05:20:26 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[HDRI]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=221</guid>
		<description><![CDATA[HDR Video A Reality &#124; Soviet Montage Productions. Very interesting.  My little brain is whirring away trying to figure out how they&#8217;re doing it&#8230;what app, is it a blending mode?   or tonemapping? Regardless, this video is awesome.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sovietmontage.com/2010/09/09/hdr-video-a-reality/">HDR Video A Reality | Soviet Montage Productions</a>.</p>
<p>Very interesting.  My little brain is whirring away trying to figure out how they&#8217;re doing it&#8230;what app, is it a blending mode?   or tonemapping?</p>
<p>Regardless, this video is awesome.</p>
]]></content:encoded>
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		<title>AZ Underground Film Fest, RED 3D, &amp; HD-DSLR</title>
		<link>http://blog.hdrvfx.com/?p=219</link>
		<comments>http://blog.hdrvfx.com/?p=219#comments</comments>
		<pubDate>Wed, 01 Sep 2010 08:51:40 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[AJA]]></category>
		<category><![CDATA[Film Festival]]></category>
		<category><![CDATA[KiPro]]></category>
		<category><![CDATA[L'Accordatore]]></category>
		<category><![CDATA[RED Digital Cinema]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=219</guid>
		<description><![CDATA[The latest news roundup:   I just spent 4 days working on a music video shoot for the new single from DAVID J. (of BAUHAUS) It was great to get a chance to work with a combination of cameras: a Sony EX-1, Canon 5D and 7D, and our AJA KiPro. I&#8217;ll also be helping out [...]]]></description>
			<content:encoded><![CDATA[<p>The latest news roundup:   I just spent 4 days working on a music video shoot for the new single from DAVID J. (of BAUHAUS) It was great to get a chance to work with a combination of cameras: a Sony EX-1, Canon 5D and 7D, and our AJA KiPro. I&#8217;ll also be helping out with post-production.</p>
<p>There is yet another chance to catch our short, L&#8217;ACCORDATORE. This time we&#8217;re an official selection of the <a href="http://www.azundergroundfilmfest.com/">Arizona Underground Film Festival</a> , which runs September 18th &#8211; 25th, 2010 in Tucson, AZ.</p>
<p>I would love to attend this one, but I&#8217;ll actually be out in Los Angeles for Lee Stranahan&#8217;s 3D BOOTCAMP on Saturday the 25th, learning to shoot 3D with a dual RED camera rig.</p>
]]></content:encoded>
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		<title>Shooting with the EX-1, Canon 7D, and AJA KiPro</title>
		<link>http://blog.hdrvfx.com/?p=214</link>
		<comments>http://blog.hdrvfx.com/?p=214#comments</comments>
		<pubDate>Sun, 29 Aug 2010 07:44:03 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AJA]]></category>
		<category><![CDATA[green screen]]></category>
		<category><![CDATA[HD-DSLR]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=214</guid>
		<description><![CDATA[Just finished the second 16 hour day on a music video shoot here in San Francisco.  Lots of green screen, set pieces, and waves of red satin.  I&#8217;m finally getting to shoot with our AJA KiPro. This morning I shot with the EX-1 using 35mm Nikon glass on a CineVate adapter.  It was feeding the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hdrvfx.com/wp-content/uploads/2010/08/IMG_0695.jpg"><img class="aligncenter size-medium wp-image-215" src="http://blog.hdrvfx.com/wp-content/uploads/2010/08/IMG_0695-300x225.jpg" alt="Canon 7D on set." width="300" height="225" /></a></p>
<p>Just finished the second 16 hour day on a music video shoot here in San Francisco.  Lots of green screen, set pieces, and waves of red satin.  I&#8217;m finally getting to shoot with our AJA KiPro. This morning I shot with the EX-1 using 35mm Nikon glass on a CineVate adapter.  It was feeding the  1080p video via HD-SDI.  Later on in the afternoon (and into the night), I had it hooked it up to the Canon 7D, acquiring picture via HDMI.  I can&#8217;t wait to see the images.</p>
<p>More details later, when I&#8217;m sure it&#8217;s OK to talk about. <img src='http://blog.hdrvfx.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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		<title>HD Camera Technologies Panel at SVFilmFest</title>
		<link>http://blog.hdrvfx.com/?p=209</link>
		<comments>http://blog.hdrvfx.com/?p=209#comments</comments>
		<pubDate>Wed, 18 Aug 2010 00:08:23 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[RED Digital Cinema]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=209</guid>
		<description><![CDATA[At 5pm PT this Saturday, I&#8217;ll be appearing on the HD Camera Technologies panel with Art Adams, Jim Cummings, Peggy Peralta, Craig Shell, and moderator Matthew Galvin, at the First Annual Silicon Valley Film Festival &#8211; &#8220;Celebrating Entrepreneurship, Entrepreneurial Spirit, and Innovation in Cinema&#8221;  - Saturday, August 21, 2010, in Sunnyvale, CA. For tickets, schedule, and venue [...]]]></description>
			<content:encoded><![CDATA[<p>At 5pm PT this Saturday, I&#8217;ll be appearing on the HD Camera Technologies panel with Art Adams, Jim Cummings, Peggy Peralta, Craig Shell, and moderator Matthew Galvin, at the First Annual Silicon Valley Film Festival &#8211; &#8220;Celebrating Entrepreneurship, Entrepreneurial Spirit, and Innovation in Cinema&#8221;  - Saturday, August 21, 2010, in Sunnyvale, CA.</p>
<p>For tickets, schedule, and venue details: <a href="http://www.svfilmfestival.org/" target="_blank">www.svfilmfest.org </a></p>
]]></content:encoded>
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		<title>HD Magazine &#8211; HD Mag &#8211; How Apples iPad Streamlines Work On Set</title>
		<link>http://blog.hdrvfx.com/?p=206</link>
		<comments>http://blog.hdrvfx.com/?p=206#comments</comments>
		<pubDate>Wed, 11 Aug 2010 21:39:01 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Interesting Reading]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=206</guid>
		<description><![CDATA[HD Magazine &#8211; HD Mag &#8211; How Apples iPad Streamlines Work On Set. I&#8217;ve had many people ask me if I&#8217;m going to buy and iPad.  So far I haven&#8217;t seen any good reason to spend the money because I always carry both an iPhone and my 15&#8243; MacBook Pro. However, this is a great description [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.definitionmagazine.com/journal/2010/8/11/how-apples-ipad-streamlines-work-on-set.html">HD Magazine &#8211; HD Mag &#8211; How Apples iPad Streamlines Work On Set</a>.</p>
<p>I&#8217;ve had many people ask me if I&#8217;m going to buy and iPad.  So far I haven&#8217;t seen any good reason to spend the money because I always carry both an iPhone and my 15&#8243; MacBook Pro.</p>
<p>However, this is a great description of how useful an iPad can be on-set, and how it can be used to help manage the TBs of data generated when shooting with a file-based digital HD camera.</p>
]]></content:encoded>
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		<item>
		<title>The Tao of Color</title>
		<link>http://blog.hdrvfx.com/?p=203</link>
		<comments>http://blog.hdrvfx.com/?p=203#comments</comments>
		<pubDate>Wed, 28 Jul 2010 20:23:41 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Interesting Reading]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[MoPictive]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=203</guid>
		<description><![CDATA[Being a color geek myself, I wanted to give a shout-out to our friend Patrick Inhofer of FINI.tv   He has a new website devoted to educating people about the art and science of color grading:  The Tao of Color]]></description>
			<content:encoded><![CDATA[<p>Being a color geek myself, I wanted to give a shout-out to our friend Patrick Inhofer of FINI.tv   He has a new website devoted to educating people about the art and science of color grading:  <a href="http://www.taoofcolor.com/" target="_blank">The Tao of Color</a></p>
]]></content:encoded>
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		<item>
		<title>Shooting Dark Prophecy on the Canon 5D &#8211; Level 26</title>
		<link>http://blog.hdrvfx.com/?p=201</link>
		<comments>http://blog.hdrvfx.com/?p=201#comments</comments>
		<pubDate>Mon, 19 Jul 2010 23:58:27 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Interesting Reading]]></category>
		<category><![CDATA[Canon 5D]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=201</guid>
		<description><![CDATA[Shooting Dark Prophecy on the Canon 5D &#8211; Level 26. A well-written, highly detailed article on using the Canon 5D for production for the next installment of Anthony Zuiker&#8217;s LEVEL 26.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.level26.com/post/shooting-dark-prophecy-on-the-canon-5d">Shooting Dark Prophecy on the Canon 5D &#8211; Level 26</a>.</p>
<p>A well-written, highly detailed article on using the Canon 5D for production for the next installment of Anthony Zuiker&#8217;s LEVEL 26.</p>
]]></content:encoded>
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		<title>LA Shorts Fest 2010</title>
		<link>http://blog.hdrvfx.com/?p=197</link>
		<comments>http://blog.hdrvfx.com/?p=197#comments</comments>
		<pubDate>Sun, 11 Jul 2010 03:49:14 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Film Festival]]></category>
		<category><![CDATA[L'Accordatore]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=197</guid>
		<description><![CDATA[L&#8217;ACCORDATORE will be screening at the Laemmle Sunset 5 Theatres in Hollywood on Sunday, July 25, at 5:30 pm as part of LA Shorts Fest PROGRAM #17. I don&#8217;t think I&#8217;ll be able to be there for the screening, as I&#8217;ll be at Comic-Con earlier in the week and then I&#8217;ll be on my way up [...]]]></description>
			<content:encoded><![CDATA[<p>L&#8217;ACCORDATORE will be screening at the Laemmle Sunset 5 Theatres in Hollywood<span style="font-size: x-small;"> </span>on Sunday, July 25, at 5:30 pm as part of <strong>LA Shorts Fest</strong> <a href="http://lashortsfest.com/film_program_details.asp?programnumber=17">PROGRAM #17</a>.</p>
<p>I don&#8217;t think I&#8217;ll be able to be there for the screening, as I&#8217;ll be at Comic-Con earlier in the week and then I&#8217;ll be on my way up to Vancouver, BC, (the center of the sci-fi TV universe) via Portland, OR, for a bit of vacation.</p>
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		<title>Best Short Film, 2010 LVFF</title>
		<link>http://blog.hdrvfx.com/?p=189</link>
		<comments>http://blog.hdrvfx.com/?p=189#comments</comments>
		<pubDate>Fri, 02 Jul 2010 07:40:07 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Film Festival]]></category>
		<category><![CDATA[L'Accordatore]]></category>
		<category><![CDATA[RED Digital Cinema]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=189</guid>
		<description><![CDATA[It&#8217;s been crazy since I returned to Nyack a couple of weeks ago, so it doesn&#8217;t surprise me that I completely forgot to post about our trip to Sin City.  Still, how on earth could I ever forget that we won Best Short Film!  We screened in the first block of Shorts on Saturday afternoon, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.hdrvfx.com/wp-content/uploads/2010/07/tuner_lvff_2010_sm_outline.jpg"><img class="aligncenter size-full wp-image-191" title="2010 LVFF award" src="http://blog.hdrvfx.com/wp-content/uploads/2010/07/tuner_lvff_2010_sm_outline.jpg" alt="" width="350" height="268" /></a></p>
<p>It&#8217;s been crazy since I returned to Nyack a couple of weeks ago, so it doesn&#8217;t surprise me that I completely forgot to post about our trip to Sin City.  Still, how on earth could I ever forget that we won Best Short Film!  We screened in the first block of Shorts on Saturday afternoon, and on Sunday morning producer George Elias and myself took part in the Filmmaker&#8217;s Panel.</p>
<p>The Philly Indie Fest was last weekend, and in a few weeks, we screen out in Los Angeles at LA ShortFest.</p>
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		<title>Interesting article on color sub-sampling</title>
		<link>http://blog.hdrvfx.com/?p=185</link>
		<comments>http://blog.hdrvfx.com/?p=185#comments</comments>
		<pubDate>Thu, 01 Jul 2010 09:35:20 +0000</pubDate>
		<dc:creator>LEYimm</dc:creator>
				<category><![CDATA[Interesting Reading]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[HD_DSLR]]></category>
		<category><![CDATA[Red Giant Software]]></category>

		<guid isPermaLink="false">http://blog.hdrvfx.com/?p=185</guid>
		<description><![CDATA[ProVideo Coalition.com: Adobe Beyond Adobe by Adobe &#124; Vendor Blog. This post has a very easy to understand explanation on the differences between 4:4:4, 4:2:2, and 4:2:0 color sub-sampling in video. It also points out that the Canon HD-DSLR cameras shoot in a compressed MPEG-2 format with a color space of 4:2:0, which doesn&#8217;t necessarily [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://provideocoalition.com/index.php/adobe/story/color_subsampling_or_what_is_444_or_422/P0/">ProVideo Coalition.com: Adobe Beyond Adobe by Adobe | Vendor Blog</a>.</p>
<p>This post has a very easy to understand explanation on the differences between 4:4:4, 4:2:2, and 4:2:0 color sub-sampling in video.</p>
<p>It also points out that the Canon HD-DSLR cameras shoot in a compressed MPEG-2 format with a color space of 4:2:0, which doesn&#8217;t necessarily mean that you get &#8220;more color&#8221; if you convert the clips to 4:2:2 or 4:4:4.</p>
<p>One of the best reasons I can see for converting or transcoding the H264 encoded Canon clips to something like ProRes422 in software like Grinder, is that the resulting uncompressed file (or more correctly less compressed) file will give you more wiggle room to push pixels around in compositing and/or color grading.</p>
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